The B2B Wholesale distribution strategy and sales industry highly pay attention to the customer’s expectation. With the advancement of technology, to give support to the on-demand economy. B2B wholesale customers are expecting a high level of service, as a result, companies can get individual B2C customers. The company is also facing the risk of losing customers and revenue. If the wholesale business shows less efficiency in work such as sale enablement and bad customer experience. 

To increase B2B sales, the employees need to cultivate the loyalty to increase the customer’s lifetime and share good experiences, which attracts new customers through referrals and promotion. 

Here, you can get 7 marketing strategies for wholesale distributors  to boost your sales and profit: 

1.  Offer special deals: 

It is important to attract the retailers to your B2B wholesale business and move the merchandise quickly and more easily.  The company can also promote daily and weekly deals and offer more savings in addition to the wholesale discount.

You can give special savings to the retailers and encourage them to purchase in bulk and buy large volume orders. You can cultivate loyalty with your current clients to offer special deals. The more purchases the customer makes, the more likely you can enhance your business and increase your business. 

2. Incentivize Retailers

You can also encourage the employees in the retail outlets to recommend more products. You can create an incentive program to reward the employees. You can also incentivize the manager and other staff members to increase the sale.  You can also offer a referral program to encourage the customers to inform about their networks and connections about your company. 

3. Make seamless ordering, billing and shipping process: 

The company must make the process of purchasing easier,  which is very important for conversion and customer retention, implement a robust B2B E-commerce platform and automatically perform the fulfilment process as much as possible. Whenever you feel appropriate, make interaction with your sale and customer service representation. It is also reflected in the customer profile and personalizes the price on your site. 

The company needs to work on a mobile app, which customized the information and can easily be accessed. It encourages the retailer to give orders from your side, whenever and wherever according to the need. 

 The streamlined process means the fewer errors, delays or face the backorder, as well as time and money save for the customers and make them more likely to order and reorder from your wholesale business rather than the competitors. 

4. Offer Fast Shipping and On-Time Delivery

A retailer can lose revenue if the product is out of stock. To offer the fast shipping to your customers without additional cost. The customer gives more orders to your site. 

A retailer can lose revenue if a product is out of stock. By offering fast shipping to your customers without additional cost. The customers are more likely to order from your website. You also make sure that the forecast of the products is so accurate, you can make the preparation of the production and avoid the delays in delivery. Which can hurt the trust and relationship, which you built with your customers? It takes more time to build trust with the customers. 

5. Provide Outstanding Customer Service

Whether you are online and offline, you need to make sure you are getting assistance when and where they need help.  You must train your sales and customer service representatives to interact with customers in a friendly and professional way. While empowering them to make decisions that put the customers at the first priority. 

The products are technical in nature. You can provide in-store training for your key account, so the employees can sell all the products effectively and efficiently. 

 The customer support and Omnichannel are now expected of B2B merchants and wholesalers, your sales representatives, mobile apps and e-commerce platform and other customers touch the point. It provides a seamless experience.  The excellent customer services make you stand out among the competitors, grab the loyal and bulk buying customers, which converts into more sales and more profit margin. 

6. Attract New Wholesale Customers with a Special Offer

When the retailers search the products and come across with your website. You can capture the leads to offer one-time special discounts or offer free shipping for the first purchaser or entice them to place the first order. The company can increase the sense of urgency and make them a limited time offer and encourage the prospect to place an order immediately. Once the customer purchases from you and the quality of the products are a good and reasonable price. They will come back and order again. 

7. Make Recommendations

If you want to become a valuable partner to your customers, you can also offer insight into their competitors and give suggestions about popular products. They are selling well with the other retailers.  It will not help you to increase the sale on the wholesale business site to increase the customers and offer a large variety of products, it will also build up the relationship and loyalty as you recognize as a trusted advisor. You can also encourage the retailers to try out new merchandise and offer a number of discounts with the product. It will also provide support and help them cross-sell or ups sales and introduce new items to the customers.